Fashion Scout » Dior Homme & Sharif Hamza

May 8, 2010


Yesterday, while frolicking through the visual wonderland of Nowness.com I found The White Room: an eerie & inspired video by Sharif Hamza which brings to life Kris Van Assche’s impeccable, desaturated fall 2010 Dior Homme collection. The sequence is choreographed to Sisters of Mercy’s “Temple of Love” which beside the terrible band and track names fits perfectly with the collection’s austere trenches, tailored tops, and rugged, Gangs of New York-ish leather boots.

“…the piece mixes bold 80s power dressing with the swaddled folds of fabric Van Assche had witnessed in Indian dress on a trip to the country last August. The collection’s sensuous feeling of movement provided the inspiration for today’s film, created to mark the occasion of Dior Homme’s first UK flagship, which opened this week in the Westfield Center, London. The entrancing vignette is styled by Robbie Spencer and directed by photographer Sharif Hamza, who conceived it as “something like a fashion show that never happened,” setting it in a mysterious, bleached corridor (recreated from a Polaroid of an anonymous interior that had been lying on Hamza’s desk for some months). According to Hamza, the film creates a “dialogue without words,” in which nuanced glances and a slowly advancing zoom lens come together for a mysterious, cinematic experience.”

1 comment

  • Anonymous

    wow, thats a great video. i think todays designers are realy doing great job and putting a lot of thought in to the ads and photoshoots and its great.

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