Eco-Friendlies » PACT’s Earthy Undies!
Pact’s organic & sustainable undies for men and women
What’s not to fall for? Knickers that feel good and make you feel good about your impact on Earth. The smarts, style, and social-awareness behind PACT comes as no surprise considering the brainpower fueling the brand: business partners Jason Kibbey & Jeff Denby, self-proclaimed polar-opposites:
“Jason Kibbey is a born-and-raised Berkeley leftie who started his own land conservation nonprofit, drives a Prius, and loves his bike(s). He also likes business: he helped start a few, and oddly began his career at Bain & Company. His wife sings opera; they don’t own a television; and his dog gets acupuncture. Jeff Denby, on the other hand, was told that he was “too artsy for business school” when he showed up with multi-colored hair. A Facebook, texting, and Twitter addict who personifies young, fabulous, and broke, this wayward Canadian has shopped his way around the world. He definitely owns a television. (Otherwise, how would he watch all of that reality TV?)”
Yves Behar, mastermind leader of Fuseproject and the designer responsible for several feel-good projects including the One Laptop Per Child initiative (more on this in our Do-Goodism section shortly!!):
“Humanistic design must tap into the “giving” element of our profession. It must be deeply in-tune with the needs to create a sustainable future, deeply connected with emotional needs, and deeply self-expressive.”
…along with a clearly harmonious team including an underwear expert nicknamed “Daddy”, a beloved Molly (we’re not sure what she does, but the gang at PACT seem really grateful to have her), a Turkish organic textile plant called Egedeniz, and a few other gold-star do-gooders (Blue Practice, Planet Access)…
So, here’s how the undies roll: PACT currently supports four causes (826 National, ForestEthics, Global Green, and Oceana) for which 6 patterned and 6 solid-colored textiles were created, most available in bikini, boy short, and thong styles for women, or brief, boxer brief, trunk, and boxer styles for men. The skivvies are made of 95% high-quality organic Turkish cotton and 5% elastane for the perfect amount of stretch and endurance. They come packed in adorable (and reusable) cotton bags which are then packed in completely 100% straight-to-the-garden compostable shipping packages!
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