top: CTRL Clothing Onobe Tee
middle: CTRL Clothing Izabela and Public Domain Tees
top: CTRL Clothing Rock Paper Scissors and GZA Tees

Helsinki clothing label CTRL is a fashion-forward flashback for an aging 20-something’s memories of youth: raves, rap, spray paint, acid wash… The clothier’s creative director, Freeman, founded the label waaay back in 1995 with the purest of pursuits: chasing tail. Fortunately, as the company has matured so has the founder (a smidge), who’s attention is now on possible philanthropy with humanitarian organization, preserving skateboard culture, and oh, yes, a footwear line… Happy Tuesday homefries!

“It’s about the troubled, all-the-time suffering teenagers.” — Freeman via Format Mag

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