Gareth Emmett and Rhys Dawney (the designers behind UK tee label Long) are solving my wardrobe woes one extravagantly priced tee at a time!!! The ire I feel when a modest tee comes back from the laundromat transformed into an eighties weightlifting midriff-baring fail has proved too much. Solution? Buy Long. Really long… If £35 feels like an exorbitant price to pay for a sheltered belly button consider this: the tees are one-size-fits-all so you can wear it (as a tee or mini dress) and your better half can borrow it when he’s managed yet again to spill something on every piece of clothing he owns.
“The idea behind the brand was simple – super length T-shirts but with a skinny fit. Bored with over complicated prints the pair decided to take things back to basics in terms of design. Bold and simple shapes were used as the Long signature statement and screen-printing by hand ensured each T-shirt was unique.”