Weak in the Knees for Fashion Week: Marimekko Store Visit

September 8, 2012

Marimekko x Converse CT HI Papajo Sneaker

Puffy navy blue jackets with warm yellow polka-dots, oversized sweaters with grey and green stripes, and those chucks. I must have those Chucks!

Thursday, as preparations for Fashion’s Night Out were underway, I had the rare opportunity (sleeping baby!) to do a little window shopping in the city; more specifically, at Marimekko’s 5th Avenue flagship store. My love for the brand runs deep and far back, to these quintessential Pikku Bo Boo children’s sheets that I’m sure many of us had. Then there was my 1967 Marimekko prom dress (more on that here) which I will be pulling out of the closet for Marimekko’s very first New York Fashion Week show on Monday… Now, looking around the house, I need more than the digits I have to count the Marimekko that has found its way into my life. It’s a good fit: the Finnish brand is an explosion of glowing colors and painterly textiles, channeled into clothing (and beyond) that need not follow seasonal trends of color ways and cuts. Each fresh collection has me counting my pennies and coming back for more: something that I cannot say for many other labels making their way into my closet.

Back to the windowshopping: nearly impossible for me to concentrate, everything in the store was catching my eye. It all started with the perfect puffy Origo jacket slowly circling overhead: dark blue with warm yellow polka-dots. Perched nearby on a log were another killer pair of Chucks from the Converse ❤’s Marimekko collaboration (seen above). Further in the store, past the floor-to-ceiling library of Marimekko fabric bolts, I drooled over a wall of striped shirts, leggings, and socks: Even our closets look alike! Nearby, the children’s section was whispering: “buy us Lo! Henri needs a bright red backpack covered in pencils.” Realizing I was in too deep, I scurried back around the other wall of the store toward YZ waiting patiently with Pip by the exit. But not so fast as to miss the wonderful, oversized grey- and zephyr green-striped Ympäripyöreä sweater waiting patiently for me to welcome it into my home. Marimekko. Lo ❤’s you. See you on Monday!

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